www.comune.sanfilippodelmela.me.it
Ciauru
The incipit of the project expresses its fundamental essence. The term ‘Ciauru’, in fact, derives from the Sicilian dialect and means ‘smell’, a word evocative of the multiplicity of scents that leave their mark on anyone who stays or passes through Sicily.
Agriculture
Over the centuries, San Filippo del Mela has distinguished itself for its particular productive capacity in the field of agriculture, favoured by the exceptional fertility of the plain, of alluvial origin, on which part of its territory lies, but also by a particular microclimate uncommon elsewhere. The green, sun-drenched hillsides provide the ideal habitat for the luxuriant growth of olive groves and vines, while in the plains, for more than twenty years, an intense production of ornamental Mediterranean plants has developed that are highly appreciated in the rest of Italy, as well as in various European countries, where they are exported.
Territory
San Filippo del Mela is located in a strategic position. A crossroads for the major centres of the Tyrrhenian strip of the Province of Messina (Milazzo and Barcellona Pozzo di Gotto) and for the municipalities of the entire Mela Valley, it hosts the presence of numerous entrepreneurial activities that are well inserted in the district context, whose attractive potential, under multiple profiles (historical, landscape, naturalistic, artistic, cultural, culinary, … ), solicit and stimulate the start-up of a virtuous process of collaboration between public bodies, productive forces, associations and citizens that can represent a flywheel of development in tourism and economic terms.
Enogastronomy
Enogastronomy is one of the jewels in the crown of San Filippo del Mela and the Mela Valley district, in whose territory there are companies of excellence, leaders in the transformation of raw materials of the highest quality into particularly sought-after niche products. From wine to cheese, from cured meats to fine olive oil. The catering activities present complete the chain, offering citizens a wide range of quality tasting possibilities, especially with 0 km products.
Tourism
From a place of transit to nearby Milazzo to a destination for experiential tourist itineraries. The tourist vocation of San Filippo del Mela has been emerging in recent years thanks to targeted work aimed at integrating its strengths: history, typicality, services and territory. Creating itineraries of widespread interest, offering the possibility of experiencing unique moments in contact with nature, participating in ad hoc events (such as the ‘agriculture festivals’: Sheep shearing, grape harvesting, olive picking, …), experimenting manual activities in farm workshops, participating in the preparation of typical dishes, getting to know the rich and varied cultural traditions of the territory (anthropological, musical, religious, civil), means proposing forms of tourism throughout the year, facilitated by the Mediterranean climate, and thus determining virtuous processes of social growth, not without finally consolidating the awareness, of Frederick’s memory, of how beautiful it is to visit Sicily and, above all, a privilege to live there.
Unlike the usual trade fair itinerary used for the promotion of the area’s products and excellence, the project’s guideline will be represented by the so-called ‘Open Doors’, an itinerary consisting of visits to companies in their locations by operators specialised in the reference sector (buyers, stakeholders, companies, etc.), who will be offered the opportunity to interact directly with the various production realities and get to know the area in which they operate also through guided tours of the most fascinating and interesting places, tasting of food and wine products and dishes, and the opportunity to learn about the territory in which they operate. ), who will be offered the opportunity to interact directly with the various production realities and to get to know the area in which they operate also through guided tours of the most fascinating and interesting places, the tasting of local food and wine products, and participation in cultural and artistic events.
The intention is to promote the market for the area’s products of excellence (ornamental and other plants, wines, cheeses, oils, honey, citrus fruits, citrus essences and juices for the food industry, fragrances and cosmetics, etc.) both towards central European markets, which our producers already reach, as well as towards new markets, those of Eastern Europe (which are growing strongly) and international markets in general.
Unlike the usual trade fair itinerary used for the promotion of the area’s products and excellence, the project’s guideline will be represented by the so-called ‘Open Doors’, an itinerary consisting of visits to companies in their locations by operators specialised in the reference sector (buyers, stakeholders, companies, etc.), who will be offered the opportunity to interact directly with the various production realities and get to know the area in which they operate also through guided tours of the most fascinating and interesting places, tasting of food and wine products and dishes, and the opportunity to learn about the territory in which they operate. ), who will be offered the opportunity to interact directly with the various production realities and to get to know the area in which they operate also through guided tours of the most fascinating and interesting places, the tasting of local food and wine products, and participation in cultural and artistic events.
The intention is to promote the market for the area’s products of excellence (ornamental and other plants, wines, cheeses, oils, honey, citrus fruits, citrus essences and juices for the food industry, fragrances and cosmetics, etc.) both towards central European markets, which our producers already reach, as well as towards new markets, those of Eastern Europe (which are growing strongly) and international markets in general.
Ciauru 2025
Learn about the schedule of the three initiatives
Editions
Visit the page dedicated to each edition of ‘Ciauru’. Find out all the information or experience the excitement of past editions thanks to the photo galleries.
Ciauru 2025
Dal 12 al 16 novembre 2025 San Filippo del Mela ospita Ciauru – Florovivaismo, un appuntamento dedicato alla scoperta, valorizzazione e promozione del settore florovivaistico del territorio.
L’evento in programma dal 09 al 12 ottobre che la bellezza dell’autunno con quattro giornate dedicate alla cultura, alle tradizioni, all’enogastronomia e all’intrattenimento per tutte le età.
An event to enhance traditions, cultures, talents, and typicality of the area in terms of tourism promotion. August 8 to 10 in Cattafi at the Borgo Giovanni Verga.
Ciauru 2024
The event scheduled on 15 and 16 November 2024 saw the participation of national, regional, provincial and territorial institutional authorities – Ambassadors – Consuls – Secretaries of Italian Chambers of Commerce abroad – Gal Tirreno Eolie – Institutes of higher education (in particular, the Agrarian, Linguistic, Hotelier and Tourist addresses, with which conventions have been drawn up for the recognition of PCTO training courses) and the San Filippo del Mela Comprehensive Institute – Milazzoflora floricultural consortium based in San Filippo del Mela – Mamertino Wine Consortium – Agricultural, agri-food and industrial companies – Trade and cultural associations – Export managers – Tourist operators – Artists.
